Make the rub by adding all the ingredients into a small bowl and mix together thoroughly, cover the meat generously with the rub.
Place in a hot pan, searing each side until the meat is completely browned.
Add to a preheated oven 200°C , 180°C fan, Gas mark 6 and cook for 50 minutes to 1 hour for medium beef.
For medium-rare, take it out 5 to 10 minutes earlier, for well done, leave it in for another 15 to 20 minutes.
Remember to leave for a good 15-20 minutes to rest before slicing and serving.